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UKold wine in a new bottle
/ˈəʊld wˈaɪn ɪn ɐ njˈuː bˈɒtəl/
/ˈoʊld wˈaɪn ɪn ɐ nˈuː bˈɑːɾəl/old wine in a new bottle
[PHRASE]1
something well-established, traditional, or unchanged presented as if it is new, innovative, or significantly different, often to make it more appealing or marketable
What is the origin of the idiom "old wine in a new bottle" and when to use it?
The idiom "old wine in a new bottle" originates from a metaphor used by Jesus in the Bible, emphasizing the need for new vessels to hold new wine. This phrase is commonly used in discussions about marketing, product development, art, or any situation where there is a perceived lack of genuine innovation or substantive change.
Examples
1. If you're going to run for president after being so closely involved with the previous administration, you have to make sure that your agenda isn't seen by voters as old wine in a new bottle
2. I don't know whether the story I've tried to tell, and have told in this book, is new wine in old bottles or old wine in new bottles or maybe it's well-chilled Chardonnay in a wonderful glass of its own.
3. I think that Hawaii's best argument is the idea that this is old wine in new bottles.
4. So, the next phase is when we quit pouring old wine in new bottles, and frankly the first people doing online learning and stuff, it was simply taking a camera, pointing in Sanders Theater to Mike Sandel, and he would give a lecture, and they would call that an online course.
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